With billions of businesses trying to make a name for themselves online, having a strong brand is crucial to attracting and retaining customers. Many entrepreneurs don’t realize that a brand is broader than a logo and colours. It’s how your customers, and potential customers, experience and remember your company.

Fortunately, you can directly impact your brand through brand identity, values stories, marketing, products, services and customer experience. We will demystify branding, look at the elements that make a memorable brand and give you actionable ways to improve your brand.

With billions of businesses trying to make a name for themselves online, having a strong brand is crucial to attracting and retaining customers. Many entrepreneurs don’t realize that a brand is broader than a logo and colours. It’s how your customers, and potential customers, experience and remember your company.

Fortunately, you can directly impact your brand through brand identity, values stories, marketing, products, services and customer experience. We will demystify branding, look at the elements that make a memorable brand and give you actionable ways to improve your brand.

In this session, you can expect to learn:

• What is a brand,

• What are the brand elements you need,

• Key things to remember about branding online,

• The steps to develop or enhance your brand, and

• How to evaluate your company’s brand and identify areas for improvement.

At the forefront of a wave of digital transformation, blockchain technologies are revolutionizing the way that modern businesses manage critical data.

Business is changing rapidly, and understanding the value of emerging technologies is the key to staying competitive and understanding the opportunities in our transforming world. This insightful session will demystify blockchain technology and provide key insights on:

• The basic principles of how blockchains work

• Applications across diverse industries

• Real-world case studies of business blockchains in action

Join AWE in hosting At The Helm for a webinar that will help you, as a business owner, to clarify, simplify and achieve your business vision.

Are you a business owner or a senior level executive and want to see your business consistently run better and grow faster? Andrew LeMoine will deliver a powerful, inspirational presentation that will introduce you to the Six Key Components™ of a successful business. Andrew’s interactive style and experience-based real-world insight makes this an eye-opening event for growth-oriented business leaders. At the conclusion of this complimentary workshop, you will walk away with a set of simple, practical tools that you and your leadership team can use immediately to focus on priorities, get clear on issues and gain traction together, as a healthier leadership team.

With billions of businesses trying to make a name for themselves online, having a strong brand is crucial to attracting and retaining customers. Many entrepreneurs don’t realize that a brand is broader than a logo and colours. It’s how your customers, and potential customers, experience and remember your company.

In this webinar, you’ll learn:

• what is a brand,

• what are the brand elements you need,

• key things to remember about branding online,

• the steps to develop or enhance your brand, and

• how to evaluate your company’s brand and identify areas for improvement.

As a business owner, it’s critical to actively manage your mental health so you can make good decisions and take action. Whether in a pandemic, another crisis and even everyday leadership.

Instead of swirling in negativity and panic, we need to think and act strategically and critically for our employees, family and ourselves.

This webinar will give you an overview of:

• How fear and stress biologically impacts your ability to think clearly and make decisions

• Overcoming the biological system when you’re panicked or frozen

• Ways to manage your mental health

• A decision-making process

• Additional resources

With billions of businesses trying to make a name for themselves online, having a strong brand is crucial to attracting and retaining customers. Many entrepreneurs don’t realize that a brand is broader than a logo and colours. It’s how your customers, and potential customers, experience and remember your company.

Fortunately, you can directly impact your brand through brand identity, values stories, marketing, products, services and customer experience. We will demystify branding, look at the elements that make a memorable brand and give you actionable ways to improve your brand.

Specifically, you’ll learn:

• what is a brand,

• what are the brand elements you need,

• key things to remember about branding online,

• the steps to develop or enhance your brand, and

• how to evaluate your company’s brand and identify areas for improvement.

Digital transformation, especially in today’s environment, requires top to bottom organizational transformation. It requires leaders who are willing and able to leverage digital to innovate, fail fast and drive value in an ambiguous context. Are you, as a leader, equipped to drive digital transformation?

With the pace of disruption driven by the digital revolution, it can be difficult to address that question. The issue strikes at the core of leadership itself.

The intent of this session- and a program to be launched this Fall- is to help you build the competencies you need to be able to understand, lead and reap the benefit of digital transformation in your business.

During this session – you will learn more about:

• digital transformation and the importance to your business

• the life cycle of a business transformation through a digital lens

• key drivers for digital transformation success

• the "Digital Leadership for Women Entrepreneurs" program overview

Digital transformation, especially in today’s environment, requires top to bottom organizational transformation. It requires leaders who are willing and able to leverage digital to innovate, fail fast and drive value in an ambiguous context. Are you, as a leader, equipped to drive digital transformation?

With the pace of disruption driven by the digital revolution, it can be difficult to address that question. The issue strikes at the core of leadership itself.

The intent of this session- and a program to be launched this Fall- is to help you build the competencies you need to be able to understand, lead and reap the benefit of digital transformation in your business.

During this session – you will learn more about:

• digital transformation and the importance to your business

• the life cycle of a business transformation through a digital lens

• key drivers for digital transformation success

• the "Digital Leadership for Women Entrepreneurs" program overview

Digital transformation, especially in today’s environment, requires top to bottom organizational transformation. It requires leaders who are willing and able to leverage digital to innovate, fail fast and drive value in an ambiguous context. Are you, as a leader, equipped to drive digital transformation?

With the pace of disruption driven by the digital revolution, it can be difficult to address that question.

The intent of this session is to help you build the competencies you need to be able to understand, lead and reap the benefit of digital transformation in your business.

During this webinar, we will:

• Explore what leading in this “new normal” might look like

• Discover some of the new realities for business

• Look at some terminology, methodologies and strategic approaches to digital transformation

With billions of businesses trying to make a name for themselves online, having a strong brand is crucial to attracting and retaining customers. Many entrepreneurs don’t realize that a brand is broader than a logo and colours. It’s how your customers, and potential customers, experience and remember your company.

Fortunately, you can directly impact your brand through brand identity, values stories, marketing, products, services and customer experience. We will demystify branding, look at the elements that make a memorable brand and give you actionable ways to improve your brand.

Specifically, you’ll learn:

• what is a brand,

• what are the brand elements you need,

• key things to remember about branding online,

• the steps to develop or enhance your brand, and

• how to evaluate your company’s brand and identify areas for improvement.

Join AWE in hosting Bradshaw & Associates for a webinar where you will learn three simple and essential tools that will help you to take control of your business. This session will teach business owners and their leadership teams tools and disciplines that are practical, timeless, and effective in any market or economic cycle.

These methods will help you:

• Solve pressing issues more effectively

• Increase the effectiveness of team meetings, and

• Support making difficult people decisions

Digital transformation, especially in today’s environment, requires top to bottom organizational transformation. It requires leaders who are willing and able to leverage digital to innovate, fail fast and drive value in an ambiguous context. Are you, as a leader, equipped to drive digital transformation?

With the pace of disruption driven by the digital revolution, it can be difficult to address that question.

The intent of this session is to help you build the competencies you need to be able to understand, lead and reap the benefit of digital transformation in your business.

During this webinar, we will:

• Explore what leading in this “new normal” might look like

• Discover some of the new realities for business

• Look at some terminology, methodologies and strategic approaches to digital transformation

With billions of businesses trying to make a name for themselves online, having a strong brand is crucial to attracting and retaining customers. Many entrepreneurs don’t realize that a brand is broader than a logo and colours. It’s how your customers, and potential customers, experience and remember your company.

Fortunately, you can directly impact your brand through brand identity, values stories, marketing, products, services and customer experience. We will demystify branding, look at the elements that make a memorable brand and give you actionable ways to improve your brand.

Specifically, you’ll learn:

• what is a brand,

• what are the brand elements you need,

• key things to remember about branding online,

• the steps to develop or enhance your brand, and

• how to evaluate your company’s brand and identify areas for improvement.

Quickly becoming a business buzzword, the concept of “pivoting” or changing the direction of one or more parts of your business is on the mind of many entrepreneurs right now. However, before taking any steps towards changing your business, there are many factors that need to be considered carefully.

In this session, we will discuss:

• What it means to pivot your business 
• The best times to consider a pivot strategy 
• What the risks (and rewards) of this strategy could be
• How to successfully carry out a pivot strategy

In this session, we will discuss ways that business owners can prepare, respond and recover from emergency situations that may impact their business.

We’ll discuss:

• Measures you can take to adapt your cashflows

• The concept of pivoting your business 

• The foundational work needed for recovery

We will also provide information about how AWE can help you and other women entrepreneurs through this challenging time.

As a business owner, it’s critical to actively manage your mental health so you can make good decisions and take action. Whether in a pandemic, another crisis and even everyday leadership.

Instead of swirling in negativity and panic, we need to think and act strategically and critically for our employees, family and ourselves.

This webinar will give you an overview of:

• How fear and stress biologically impacts your ability to think clearly and make decisions

• Overcoming the biological system when you’re panicked or frozen

• Ways to manage your mental health

• A decision-making process

• Additional resources

As a business owner, it’s critical to actively manage your mental health so you can make good decisions and take action. Whether in a pandemic, another crisis and even everyday leadership.

Instead of swirling in negativity and panic, we need to think and act strategically and critically for our employees, family and ourselves.

This webinar will give you an overview of:

• How fear and stress biologically impacts your ability to think clearly and make decisions

• Overcoming the biological system when you’re panicked or frozen

• Ways to manage your mental health

• A decision-making process

• Additional resources

Please join AWE in learning more about how entrepreneurs in Alberta are addressing the challenges that are affecting their businesses through the current COVID-19 crisis.

In this webinar, we are pleased to welcome Dr. Linda Miller, President of EWI Works. Dr. Miller will be sharing her experience of managing her business in a time of crisis. She will share insights on what approaches have helped her get a plan in place that addresses the challenges presented.

Some key approaches shared by Dr. Miller will include:

• Ways that her team has been able to work well remotely

• Accessing supports for her business in helping her team make important and timely decisions

• Consideration of her customers needs in moving her business forward

• Other insights that have helped her business

In this session, we will discuss ways that business owners can prepare, respond and recover from emergency situations that may impact their business.

We’ll discuss:

• Measures you can take to adapt your cashflows

• The concept of pivoting your business 

• The foundational work needed for recovery

We will also provide information about how AWE can help you and other women entrepreneurs through this challenging time.