With billions of businesses trying to make a name for themselves online, having a strong brand is crucial to attracting and retaining customers. Many entrepreneurs don’t realize that a brand is broader than a logo and colours. It’s how your customers, and potential customers, experience and remember your company.

In this webinar, you’ll learn:

• what is a brand,

• what are the brand elements you need,

• key things to remember about branding online,

• the steps to develop or enhance your brand, and

• how to evaluate your company’s brand and identify areas for improvement.