It seems like everyone is starting a podcast these days. Well, there’s a reason. Podcasts can be a powerful vehicle to help entrepreneurs promote their business, be seen as a subject-matter expert and to create and sustain an engaged community. Podcasting can be used as an excellent marketing tool for businesses but it requires more planning and strategy than might be expected.

In this session, we will guide you through:

• The process to get a podcast started on Apple and Spotify,

• Why it’s important to maintain a consistent posting schedule, and

• Recommendations on music and technology