MARKETING 101: NAVIGATING THE BASICS FOR FEMALE ENTREPRENEURS

I. Introduction to Marketing and the 4 P's

• Definition of Marketing

• 4 P's Overview: Product, Price, Place, Promotion

• Importance of 4 P's in Crafting a Marketing Strategy

II. Understanding Your Target Market

• Identifying Your Ideal Customer

• Customer Profiling

• Analyzing Market Segmentation

III. Market Research and Analysis

• Conducting Market Research

• Analyzing Competitors

• Identifying Market Trends

IV. Building a Strong Brand

• Defining Your Brand Identity

• Creating a Memorable Brand Image

• Importance of Consistent Branding

V. Marketing Strategies and Tactics

• Marketing Channels Overview

• Social Media Marketing Basics

• Email Marketing Essentials

• Content Marketing Fundamentals

• Networking and Collaborations

VI. Budgeting and ROI

• Setting a Marketing Budget

• Calculating ROI

• Cost-Effective Marketing Strategies

VII. Measuring Success and Adjusting Strategies

• Key Marketing Metrics to Track

• Interpreting Data for Decisions

• Making Adjustments Based on Performance

VIII. Legal and Ethical Considerations

• Understanding Marketing Regulations

• Ethical Marketing Practices

• Protecting Your Brand and Intellectual Property

Presenter:

Andrea Holscher is a seasoned Marketing Director with 20+ years of expertise in hospitality, real estate, and finance. She specializes in spearheading brand expansions, crafting strategic marketing plans, and transforming brands for mid-sized and global enterprises across B2B, B2C, and D2C sectors, with a focus on harnessing the customer journey for brand growth and impact.