Join us for an informative online webinar designed specifically for women entrepreneurs seeking to better understand how brand strategy can be used effectively to help create a foundation to your business. Led by seasoned experts in the field, this session will delve into the fundamentals and intricacies of brand strategy, giving you a better grasp on how to build a strong, enduring and admirable brand that resonates with your target audience.
During this webinar, we will explore the following key areas:
1. Defining Your Brand Essence (the fundamentals)
Purpose, vision, values
Understanding your target audience (customer journey)
Brand personality (memorable tagline etc.)
2. Crafting a compelling brand story
Emotional branding (creating emotional connections with customers)
Creative guidelines - developments and consistency across platforms
3. Setting Strategic Goals
balancing tactical and strategic marketing (short and long terms; push vs pull)
Flexibility and Adaptation (maintain brand integrity, embrace changes, budget for testing)
About Andrea:
Andrea Holscher is a seasoned Marketing Director with 20+ years of expertise in hospitality, real estate, and finance. She specializes in spearheading brand expansions, crafting strategic marketing plans, and transforming brands for mid-sized and global enterprises across B2B, B2C, and D2C sectors, with a focus on harnessing the customer journey for brand growth and impact.
