Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI.

In this session you will learn:

• How to install and configure Google Analytics

• How to find the analytics tracking tag and how to install it in your website

• How to set up and use views, dashboards, export reports, and automated reports

• How to set up and use custom alerts

• How to use filters to remove junk data and get clean data