In this advanced session of Google Analytics, we cover the Behavior and Conversions reports, menu by menu, and then a live walk-through of the data so you can see how to use these. What you'll learn:

• Custom Tracking and Channel Measurement

• Collect critical data on how users interact with your digital properties, as well as the channels and behavior that contribute to business success.

• Create custom dashboards in Google Analytics to view tailored information at a glance and measure your success.

• Analyze collected data and leverage reports to create actionable insights that support business objectives and improve digital performance.

• Platform Customization , Data Reporting , Data Analysis and Insights