This session covers insights on pre-mid and post-pandemic shopping trends, consumer behaviors and business transformations in North America. Digital transformation is not new. Is it necessary for a business to devise a strategy by understanding online shopping behaviors? What are the Pre-Mid-Post Pandemic online shopping trends and behaviors? In this session we will go over an example of a business successfully adapting to trends/behaviors and discuss ways in which small businesses can start & leverage these insights.

Learning Outcomes:

• Gain insights about online shopping trends and behaviors.

• Understand how online shopping behaviors insights can help your own business to strategize certain elements of digital transformation while focusing on your target consumer's perspective.

• Bonus: More in depth research sites to read to understand the shifts in online behaviors.