Whether you have an existing business or are just starting one, eCommerce will be an important part of your business plan. Millions of small businesses in North America have added eCommerce as a sales channel in 2020, most as a direct pandemic response. eCommerce is having a watershed moment right now, but have you considered how it could empower your business?

This is part one of a three-part webinar series on eCommerce. In these series, we’ll discuss the fundamentals of eCommerce, the ways you can optimize it for conversion, and how you can really drive your growth metrics for success online. In part one of this series, we will cover:

• The Basics of eCommerce: Terminology, Components, Inspiration

• What business models exist for businesses selling online?

• How do you select the right platform for your business?

• How it works

• Planning the customer experience (CX)