Contrary to what many business owners may believe or have been told, followers aren’t the only metric that matters when it comes to your social media. Sure, followers might make a company look bigger and better, but if they aren’t doing anything to drive leads or sales to your business, your social media strategy isn’t doing its job.

In this webinar, you will learn:

• What the different types of metrics are across digital marketing platforms

• How to determine what metrics matter to your own business

• How to develop your own social media scorecard for your business