Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI. This online workshop session includes la presentation to cover the menus and options, followed with hands-on walk-through of Google Analytics.
What You’ll Learn :
In Analytic Fundamentals, we’ll cover the theory, installation, and configuration of Google Analytics
How to install and configure Google Analytics (This includes visitors to your website, SEO, paid search (SEM), email newsletter, and your social media
How to find the analytics tracking tag and how to install it in your website
How to set up and use views, dashboards, export reports, and automated reports
How to set up and use custom alerts
Use filters to remove junk data and get clean data. You’ll learn how to install thirteen filters, step-by-step, with full details.
