Strategic marketing identifies and utilizes an organization’s competitive advantage in its current and future markets, to determine the best resource allocation and activities – to create mutually beneficial value for itself and its customers.

This workshop is being facilitated by AWE's Jenifer Horvath. The session uses a participative approach to learning, through a blend of marketing frameworks, case studies, and best practices – which will help produce a solid marketing strategy for business growth. 

Please note: this event is hosted by the Beaumont Chamber of Commerce. For any questions related to the event, please contact info@beaumontchamber.ca directly.